Last week we learned the importance of having an attractive and easy to navigate website. But now that you have their attention, what is your website actually going to do for your customer? What is it going to do for you?
This is where Systems Integration comes in. In other words, how many of your systems can talk to each other seamlessly through your website? Why not make it all of them? The advantages to doing this are countless, so here is an example to walk us through the concept.
Let’s start with giving your customers their own log in to your website. Now give them the ability to pay for products and services through an e-cart. If you need their signature, give them the ability to provide an electronic signature. These are just the basics of what your website can do for your customers. At the same time, it’s going to help you. You probably have inventory software. It should be updated automatically. The same is true for accounting. If you’re using software like Quickbooks, it needs to be updated automatically as well. Now you’re cutting down on the amount of time it takes to update each of these systems, and you are eliminating opportunities for mistakes.
This can be done for every facet of your business. Take job management and ticketing for example. Imagine how happy your customers would be if they could report a trouble ticket through their login, then follow its progress in real time as your team works on it. On the backend, your inventory can update to account for any resources used in the fix. Your payroll should also automatically reflect the man hours used in the fix. You could even have the ability to watch your teams on a real time map.
It doesn’t stop there. Literally any system you can think of can and should be integrated. Sales CRM’s, VoIP Telephony, Scheduling, Project Management, and Advanced Metrics Reporting are just a few more examples out of an endless sea.
Luckily, in addition to making your website beautiful, we are able to use Tracker-CORE technology to customize and integrate all of your systems so that they work together seamlessly and efficiently. Contact us, and let's get started!